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Blockchain technology is about to transform every trust-based interaction of our lives, from financial services to identity, from health care to our Internet of Things devices. In this podcast, host Laura Shin talks with industry pioneers across tech, financial services, health care, government and other sectors about how the blockchain and cryptocurrency will open up new opportunities for incumbents, startups and everyday people to interact more efficiently, directly and globally.

Aug 27, 2021

Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights:

  • what ENS does and why it is important
  • why Budweiser bought “beer.eth”
  • how ENS names can be used to make Ethereum easier to use
  • what business use cases ENS names make possible
  • what made Nick want to create a naming service on Ethereum
  • how people are using their ENS names
  • why people are purchasing ENS names
  • what privacy issues arise from people attaching their name to an ETH address
  • what happens when Ethereum addresses get spammed with unwanted tokens
  • how to buy an ENS name and how much it costs
  • how ENS handles squatters
  • what happens when you lose access to an address holding an ENS name
  • how ENS is integrating normal domains (ex: “.com”) to Ethereum
  • what ENS has planned for L2 launches

 

Thank you to our sponsors!

Crypto.com: https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021 

Polymarket: https://polymarket.com 

Sorare: https://sorare.com   

 

Episode Links: 

 

Nick Johnson

Ethereum Domain Service

 

Miscellaneous links